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30 May 2025
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Emergency response platform AURA raises €13.5M to expand into US market
AURA, an emergency response services marketplace with roots in South Africa, has secured €13.5 million (approximately $14.5 million) in a Series B funding round. The investment was co-led by global venture firm Partech and the Cathay AfricInvest Innovation Fund (CAIF) and marks a major milestone in the company’s global expansion plans. Founded in 2017 by Warren Myers, Ryan Green and Adam Pantanowitz, AURA connects individuals and businesses with the closest vetted private and public emergency response providers including security, medical and roadside assistance.
Through a seamless, tech-enabled platform, AURA offers users access to a distributed network of responders, reducing emergency wait times and increasing coverage. With this new funding, AURA plans to accelerate its growth into the United States and build a global “clearing house” for emergency response, a universal dispatch system that connects users to nearby help across geographic borders, all via a single API.
“This funding marks a pivotal moment for AURA,” said Warren Myers, the startup’s CEO, in a statement seen by Techpoint Africa. “Having built a profitable and trusted presence in the UK and Africa, we’re now ready to take personal safety global. Our mission is to make access to life-saving services seamless, borderless and available through a single API, empowering individuals and the platforms that serve them.”
Since launching in South Africa, AURA has expanded into the United Kingdom and Kenya. Today, the platform supports more than 1.2 million users and protects over 200,000 properties through its fixed-location services. Its client base includes major insurers, mobility platforms, and smart home providers.
The Series B round brings AURA’s total funding to over $21 million. Previous investors include Buffet Investments, KLT Holdings and MultiChoice Group. In 2023, AURA was named one of the fastest-growing companies in Africa by the Financial Times.
“We trust the team’s powerful vision and extraordinary execution capabilities as it scales its life-saving technology to the US market and beyond,” said Patricia Rinke, Investment Director at CAIF. “We are equally thrilled to welcome Partech as partners in our shared mission to make emergency response universally accessible.”
Source: TechPoint Africa
Through a seamless, tech-enabled platform, AURA offers users access to a distributed network of responders, reducing emergency wait times and increasing coverage. With this new funding, AURA plans to accelerate its growth into the United States and build a global “clearing house” for emergency response, a universal dispatch system that connects users to nearby help across geographic borders, all via a single API.
“This funding marks a pivotal moment for AURA,” said Warren Myers, the startup’s CEO, in a statement seen by Techpoint Africa. “Having built a profitable and trusted presence in the UK and Africa, we’re now ready to take personal safety global. Our mission is to make access to life-saving services seamless, borderless and available through a single API, empowering individuals and the platforms that serve them.”
Since launching in South Africa, AURA has expanded into the United Kingdom and Kenya. Today, the platform supports more than 1.2 million users and protects over 200,000 properties through its fixed-location services. Its client base includes major insurers, mobility platforms, and smart home providers.
The Series B round brings AURA’s total funding to over $21 million. Previous investors include Buffet Investments, KLT Holdings and MultiChoice Group. In 2023, AURA was named one of the fastest-growing companies in Africa by the Financial Times.
“We trust the team’s powerful vision and extraordinary execution capabilities as it scales its life-saving technology to the US market and beyond,” said Patricia Rinke, Investment Director at CAIF. “We are equally thrilled to welcome Partech as partners in our shared mission to make emergency response universally accessible.”
Source: TechPoint Africa